What we do

Management, partnerships and business development across sport.

SevenX works with athletes, brands, rights holders and strategic partners to manage careers, build partnerships and create commercial opportunities across international sport.

Talk to our teamExplore our capabilities

How can we help?

01

I’m an athlete

Arrow
02

I represent a brand

Arrow
03

I represent a rights holder

Arrow
04

I’m exploring a sports project

Arrow

Athlete Management

We manage careers, not just contracts.

Representation is about much more than negotiating the next agreement.

We work alongside athletes across the decisions that shape their sporting career, commercial value and long-term positioning - creating a strategy around where they are today and where they want to go next.

Explore Athlete Management
  • Check

    Career Strategy & Representation

    Long-term career planning, opportunity assessment and representation across key professional decisions.

  • Check

    Contracts & Negotiation

    Negotiating agreements with a focus on sporting objectives, commercial value and long-term career impact.

  • Check

    Sponsorships & Endorsements

    Identifying and developing partnerships that generate revenue while strengthening the athlete’s positioning.

  • Check

    Personal Brand & Content

    Building a recognisable identity and content strategy around the person behind the athlete.

  • Check

    Media & Communications

    Managing visibility, storytelling and communications across media and digital channels.

  • Check

    Specialist Support

    Coordinating legal, financial and other specialist support when required throughout the athlete’s career.

Brands & Partnerships

Turn sport into a business platform.

The right sports partnership should do more than put a logo in front of an audience.

We help brands use athletes, teams, competitions, events and sports properties to support business objectives - from brand awareness and market entry to customer acquisition, content and commercial growth.

Discuss a partnership
  • Check

    Partnership Strategy

    Defining where sport can create the greatest value for the brand and identifying the right opportunity.

  • Check

    Rights & Asset Sourcing

    Finding athletes, clubs, properties and partnership opportunities aligned with the objective, audience and market.

  • Check

    Negotiation & Deal Structuring

    Supporting rights negotiations and partnership structures to maximise strategic and commercial value.

  • Check

    Activation & Content

    Turning acquired rights into campaigns, experiences and content that audiences actually engage with.

  • Check

    Market Expansion

    Using sport as a platform to build relevance, relationships and visibility in new markets.

  • Check

    Measurement & Optimisation

    Building partnerships around clear objectives and evaluating how the asset contributes to them.

Rights Holders

Build more value around your sports property.

SevenX works with clubs, promoters, competitions, events and other sports organisations to develop commercial opportunities around their assets, audiences and markets.

Discuss your property
  • Check

    Sponsorship & Partnership Sales

    Connecting sports properties with brands whose objectives match the audience, market and available rights.

  • Check

    Commercial Strategy

    Developing partnership propositions, packages and routes to market designed around the property’s commercial potential.

  • Check

    Rights & Asset Packaging

    Structuring existing assets into clearer, more valuable commercial opportunities.

  • Check

    International Business Development

    Supporting rights holders looking to enter new markets, develop relationships and create international opportunities.

  • Check

    Talent & Brand Integration

    Connecting the right athletes, brands and properties when a partnership can create additional value.

  • Check

    Strategic Projects

    Supporting selected commercial initiatives, events and growth opportunities from concept through execution.

Sports Projects & Strategic Opportunities

From opportunity to execution.

Some opportunities sit outside traditional representation or sponsorship.

SevenX supports selected sports projects where commercial strategy, market access, partnerships and execution need to come together.

Explore an opportunity
  • Check

    Sports Assets & Transactions

    Supporting selected opportunities involving sports organisations and assets through commercial assessment, opportunity sourcing and strategic coordination.

  • Check

    Market Entry & Expansion

    Helping sports businesses and properties understand, enter and develop opportunities across international markets.

  • Check

    Strategic Partnerships

    Bringing together organisations whose capabilities, audiences or objectives can create greater value together.

  • Check

    Events & Sports Properties

    Supporting the commercial development and international positioning of selected events and sports projects.

Where specialist financial, regulatory or legal advice is required, SevenX works alongside the appropriate professional advisers.

Why SevenX

One view across talent, rights and brands.

The sports industry is increasingly interconnected.

Athletes are brands. Brands are becoming sports investors and partners. Rights holders are building global audiences. New markets are creating new opportunities.

Working across those different sides of sport gives SevenX a broader view of where value can be created — and how the right people, rights and opportunities can come together.

Selected work

Strategy is more credible when you can see the execution.

Explore selected careers, partnerships and sports projects involving SevenX.

Explore our work

Tell us what you are trying to build.

A career. A partnership. A new revenue opportunity. A market entry. A sports project.

Start with the objective. We will determine where SevenX can add value.

Start a conversation

Contact us

© 2023 SEVENX Management. All rights reserved.

Made with ❤️ by Solblok